Introducing Blade, a new iOS/Android app that offers you the ability to book a single seat or crowdsourced helicopter flight from Manhattan to the Hamptons, and vice versa. We worked with Blade's cofounders to conceptualize, design, and develop the original brand identity, visual system, and creative strategy. We focused heavily on creating a restrained and subtle identity that supports Blade in a market that is typically overzealous and opulent. Since their 2014 summer launch, Blade has successfully transported several hundred customers and has built an impressive concierge to ensure quality under many conditions. Press includes: Forbes, NY Post, CNBC. Partnership with Uber.