2014

Cavalier: Brand

Though its conceptual roots reach back to 1953, 1959 and 1968, Cavalier was born in 2010 as the product of opportunity and a long-standing desire to revive the values of our touchstone years. The project's early form proposed the return of class and character, and our brand identity took shape as a rugged yet sophisticated rendition of heroes past and present. In February 2011, the Cavalier brand was launched to overwhelming enthusiasm, and we set about bringing the full product line to market, available now and permanently as the Cavalier Inaugural Collection: a set of hand-crafted original products and carefully considered vintage goods.

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  • Project Tags
  • Creative Direction
  • Branding
  • Design
  • Photography
  • Credits:
  • additional design: kevin harris
  • photography: collin hughes
  • illustration: kelsey dake

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