2014

Loop Commerce

Loop Commerce is leading a revolution in the $50 billion dollar market of online gifting. They are partnering with e-commerce's most influential platforms, system integrators, solution providers and retailers to develop and bring the ultimate gifting solution. Pemberton worked collaboratively with Loop Commerce to help define and conceive of their initial brand identity. We established a concise strategy around their brand and product vision in addition to art direction, design, and photography for their website. Just a few months after launch, Loop raised an additional strategic round from PayPal to bring their Series A to nearly 12 million..

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We created a series of brand assets for Loop Commerce's public launch, a mixture of digitally composited and photographic visuals for various communication purposes.

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We art directed and photographed numerous original concepts to describe Loop Commerce's value proposition, a modern and powerful take on digital gifting.

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Purchase behavior online is displayed by this aerial pie-chart. We sourced, styled, and photographed an overview of tops, pants, shoes, bags, and accessories.

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Access Loop's back-end gifting modal by implementing their proprietary call-to-action. Pemberton worked closely with Loop to develop an iconic and flexible design for versatile brand use.

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  • Project Tags
  • Creative Direction
  • Branding
  • Design
  • Strategy
  • Credits:
  • ux designer: maya lotan
  • cto: alex sirota
  • development: ed fuhrken

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