2013

Stella & Dot

Stella & Dot came to Pemberton with the goal to elevate their eCommerce vertical while maintaining their thriving stylist and trunk show business. We started with four weeks of research to determine high priority goals, needs, and opportunities. Pemberton redesigned Stella & Dot's top-level architecture and new navigation for the site to better guide their new and existing customers. Pemberton worked collaboratively from both New York and California with focuses on user experience, user interface, art direction, and brand consistency.

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  • Project Tags
  • Creative Direction
  • Product Design
  • Research
  • Strategy
  • Credits:
  • vp product: ha nguyen
  • director, product mgmt: elaine nagashima

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