2014

The Basic

The Basic is a hospitality and lifestyle brand inspired by the Japanese philosophy of Ma - the consciousness of space, structure, and balance. Pemberton designed, directed, and developed a unique brand identity served to extend across a variety of applications, parallels, and physical experiences. In addition to branding, Pemberton designed and developed a responsive website and blog, digital press kit, and fully comprehensive brand toolkit. The Basic is currently private, with developments to open several hospitality projects.

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  • Project Tags
  • Creative Direction
  • Branding
  • Web Design/Dev
  • Credits:
  • production: scott mcclelland
  • development: andrew hefter

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