2013

Viewfinder

In 2013, Pemberton worked with Viewfinder to help define, distill, and communicate their service to the world. We worked integrally with Viewfinder's team to develop a launch strategy and campaign that would help simplify the many ambitious aspects of the Viewfinder app. We led creative direction, photography, concept development, casting, and merchandising to produce a lifestyle campaign, in addition to designing and directing the Viewfinder website, a completely responsive 'home' and 'tour' destination for communicating emotion and function. Viewfinder was acquired by Square just a few months after launch.

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  • Project Tags
  • Creative Direction
  • Design
  • Photography
  • Strategy
  • Credits:
  • copywriting: emily bina
  • photography: nick onken
  • talent: tristan griffin, alex rubio
  • talent: bryce draper, adam porter
  • talent: ariana jasuta, yasmin daguilh

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