In 2011, Taylor Pemberton joined Wantful as first designer. After helping design the first versions of Wantful.com, Taylor moved to creative director to oversee the creative team responsible for several iterations throughout 2011 & 2012. Wantful's internal team led many efforts across various different brand, product, and communication touchpoints. Taylor also managed and helped lead design and art direction across Wantful.com, Wantful for iPad, and various other brand and product initiatives. Select press includes The Wall Street Journal, TIME.com, The New York Times, and Apple.