Blade Brand Identity
Brand identity design for Blade, the first-ever on-demand helicopter service.
Geoexpansion:
6 U.S. States
Money Raised:
$60 Million
Social growth:
Up 43k+
Transport growth
6+ options
Disclaimer: Marketing imagery shown below is owned by Blade and was not directed by Pemberton. It is being shown for logo usage only.
Seen on Instagram™
One of Blade’s inherent brand strengths is the organic content creation that is generated throughout the customer’s experience. Mobile photography in this case becomes a feature for the customer. Since launching the service, Blade has expanded their offering to encompass different types of air, land, and sea travel, effectively bridging the gap for any short-skip travel connection.
Branded vehicles
Brand discovery
Building a brand
Pemberton worked with founders Steve Martocci and Rob Wiesenthal to develop several early directions on mood and strategy. This process included several rounds of design exploration, research, and development to accurately position Blade as a key inaugural player in the on-demand luxury travel market.
CNBC
A US ride-sharing app for helicopters is expanding its operations to India
Forbes
BLADE Puts Helicopter Or Fixed-Wing Flight Just An App Away
Business Insider
'Uber-for-helicopters' startup Blade just raised $38 million
GQ India
The ‘Uber of Choppers’ will take you from Mumbai to Pune in 40 minutes
Brand
Web
Cofounder: Steve Martocci
GM: Evan Licht
Image credits: Blade
IG stories: Blade
Design partner: Dylan Ousley
Art Direction: Larry Mayorga
