Company creation, design, and creative direction for Cavalier's inaugural collection
Made in USA
Cavalier’s inaugural collection was shot on location in Savannah, Georgia. Our aim for this production was to strike a balance between vintage and modern styling and locations.
Since Cavalier was exclusively direct-to-consumer, establishing a clean and simple online shopping experience was crucial. Cavalier was built on Shopify and Stripe and maintained a simple assortment of key pages and SKUs, making it easy to manage over time.
Throughout the life cycle of the company, the majority of Cavalier’s products were proudly produced on a made-to-order basis in the USA. We designed and developed original leather goods, apparel, perishables, as well as sourcing and curating a select group of vintage goods.
Early test concepts
Design support: Kevin Harris
Design support: Jay Schaul
Photo: Collin Hughes
Photo: Blaine Spesak