Data-Driven VC

Rebranding Max Levchin’s venture capital firm for the future of science and finance.

Rooted in the firm’s core investment focus (science and finance), we ultimately landed on a direction that modernizes the existing morse alphabet. One of the key areas of focus for us within venture capital, was pushing for an identity that felt inventive but not distracting (i.e. not too corporate, but also not overtly provocative). We believe the abstraction of morse code strikes a compelling conceptual balance, while also feeling professional and well considered.
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partner: eric scott
architect: studio blitz

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