Wantful

Wantful’s core offline touchpoint was the custom printed gift book, including a personalized letter written by the gift giver, and a range of 12 gifts that all fall within the recipient’s price point and interest. We put special care into the craft and experience of this booklet since this served as the prime redemption experience.

After several months of serving customers solely through the gift book experience, Wantful introduced an iPad app for it’s premier customers. This experience was designed to deliver a better editorial shopping experience for our brand partners and customers.

Lead product designer: Daniel Smith. Lead engineer: Hunter Bridges. Designer: Jay Schaul.

Near the end of Wantful’s life, we introduced a personalized magazine for what we deemed ‘VIP customers’ at the time. Leveraging our print-on-demand technology, we programmatically put together a magazine based on the customer’s name, order history, and preferences, in addition. Lastly, this magazine served special deals to our VIP cohort, while also allowing customers to order products directly through Wantful’s curated merchandising assortment.